On this week’s episode of The Data Stack Show, Kostas and Eric are joined by the co-founders of Iteratively, CEO Patrick Thompson and CTO Ondrej Hrebicek. Iteratively helps companies know that their data can be trusted by helping capture clean, consistent product analytics. Today’s conversation digs into the behind the scenes of Iteratively and how trust in data can help accelerate the velocity of an organization.

Highlights from this week’s episode include:

• Patrick and Ondrej’s background and the biggest problem Iteratively addresses (2:50)
• Why some companies still use spreadsheet schema management and the potential pitfalls they’re setting themselves up for with this (4:39)
• Defining schema in the context of data (7:02)
• Viewing the process as a team sport (11:34)
• Identifying common mistakes and implementing best practices (13:46)
• A walkthrough of Iteratively (17:13)
• Utilizing a JSON schema format (26:58)
• Laying Iteratively on top of or integrating it with an implementation for analytics (30:36)
• Entry point into organizations (33:02)
• Organizational change and velocity realized after implementing Iteratively (36:04)
• What’s next for Iteratively? (42:47)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.