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In this episode, I speak with Erin Weigel, author of "Design for Impact: Your Guide to Designing Effective Product Experiments." We discuss her holistic approach to fostering a culture of experimentation, the importance of qualitative research, and effective A-B testing strategies. Erin shares insights on the role of product managers in synthesizing diverse expert opinions and introduces her "experiment buckets" framework to encourage diverse experimentation methods. We also explore the balance between strategic leaps and incremental improvements, highlighting the critical role of intuition alongside analytics in successful product development.

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