Before you have a conversation with a customer, you need to figure out what it is you were going to say to start the conversation. What's the message that matters to your audience?

What can you say that is crisp, compelling, and meaningful enough to get them to want to talk to you about what it is you do and how you can help them? That's the topic we're digging into was we walk through the many facets of a complex B2B sales process.