Justin Cross is co-founder and CEO at Earn Your Booze. He and Elliott Clark, who runs Instagram account @apartment_bartender, joined forces in 2017 to create the company that aims to bridge the gap between the fitness and drinks industries. Last year, they ran over 40 events in conjunction with big liquor brands to promote a healthier lifestyle among bartenders and other industry workers. All 150+ participants complete a workout before an after party at which the drinks have all been 'earned' through hard work.
Then, we chat renowned Toronto bar manager Ana Wolkowski, who can be found behind the stick at Bar Raval. Ana grew up in her Dad's bar and is a an expert on Sherry.