In this episode, we’re diving deep into something that most coaches don’t even realize is holding them back—identity. We’re talking about the five key stages every successful coaching business owner needs to move through: employee, coach, leader, owner, and investor.

Too many people are calling themselves CEOs but still thinking—and acting—like employees. That’s when the overwhelm kicks in, the compensation doesn’t match the effort, and growth stalls.

We’ll break down what each stage actually looks like, the traps that come with getting stuck at any level, and why evolving your identity is non-negotiable if you want to scale. This isn’t about working harder—it’s about becoming the person your business needs you to be.

By the end of this episode, you’ll have a clearer picture of where you’re operating from right now, what’s keeping you stuck, and what it’ll take to step into your next level with confidence.

Let’s get into it.

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