Filling Seats: The State of Enrollment Marketing in Higher Ed

21. Finding best-fit students while growing enrollment with Michael Ruiz of SIU School of Law


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In this episode, you’ll hear from Michael Ruiz who is the Assistant Dean for Admissions and Financial Aid at Southern Illinois University School of Law. SIU is a mid-sized public university in Carbondale, Illinois.

You'll hear him discuss:

  • how they balance the demand for filling seats with the desire for finding the best-fit students
  • how in-person visits fit into their overall strategy
  • how they make it all work with a small team and a shrinking prospective student population

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Filling Seats: The State of Enrollment Marketing in Higher EdBy StudentBridge

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