Asians in Advertising

21. Forging a Creative Path while Leaning Into Discomfort with Chief Experience Officer and President at Bravely, Shane Santiago


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In this episode, our guest is Shane Santiago, President and Chief Experience Officer at Bravely. Shane’s impressive 24-year career spans from working at startups to making his mark at Madison Avenue agencies. The son of a Filipino immigrant, Shane is no stranger to overcoming familial expectations, especially when pursuing a creative career. He’s found support and community through his work, from his first boss/mentor out of college to paving the way for other AAPI creatives in the industry. 

A lifelong creative at heart, Shane is no stranger to taking risks and fulfilling his aspirations. Today, he continues to champion rising talent, inspiring them to live bravely and embrace their fears. Shane’s advertising origin story, and all the stops in between, is a powerful reminder to follow your passions and to do it scared.


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Asians in AdvertisingBy Suzie Bao and Lori Corbett

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