From Backpacking to Business: The Superfoodio Story – In this special episode of Nourish, we celebrate World Entrepreneurs’ Day with Jag and Nirali, the dynamic duo behind Superfoodio - a bold, mission-led brand disrupting the UK snack market. What started as an idea during their backpacking adventure has grown into a thriving business focused on creating plant-based snacks that are as good for the planet as they are for your taste buds.

Superfoodio is redefining the snacking game with its signature peanut butter buttons and cups, combining indulgence with clean, wholesome ingredients. Jag and Nirali share how they turned passion into purpose, building a brand centered on real food, sustainability, and making better-for-you choices accessible to all. This episode offers a behind-the-scenes look at their entrepreneurial journey, from recipe testing to winning over UK retailers.

Tune in to hear how this husband-and-wife team champions pleasure, people, and the planet in everything they do. Whether you're a food lover, startup founder, or conscious consumer, their story will inspire you to follow your gut - literally and figuratively. Subscribe to Nourish for more interviews with innovative founders and nutrition experts shaping the future of food.

Find out more about Superfoodio here -

https://www.superfoodio.com/

https://www.instagram.com/superfoodio/

https://www.facebook.com/superfoodio