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#21. Holiday Season Insights for Mobile App Advertising - Seema Shah (Sensor Tower)
Questions Seema answered in this episode:
- Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?
- What attracted you to pivoting to the mobile space, for a company like Sensor Tower?
- I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off?
- What evolutions have you been seeing in advertising within social networks?
- Heading into the holiday season, what do you expect will happen with large e-commerce brands? Where will they be investing their mobile advertising?
- 5:14 Seema’s background
- 9:53 What is Sensor Tower?
- 14:55 Where are the most resurrected users?
- 20:17 Trends in-app advertising on social networks
- 31:33 Holiday advertising for e-commerce brands
- Seema Shah’s LinkedIn
- Sensor Tower
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By adjoeQuestions Seema answered in this episode:
- Do you have a sense of why a platform like Sensor Tower gets labeled as “alternative” data?
- What attracted you to pivoting to the mobile space, for a company like Sensor Tower?
- I assume the most resurrected users are in streaming and dating spaces. Am I on point or way off?
- What evolutions have you been seeing in advertising within social networks?
- Heading into the holiday season, what do you expect will happen with large e-commerce brands? Where will they be investing their mobile advertising?
- 5:14 Seema’s background
- 9:53 What is Sensor Tower?
- 14:55 Where are the most resurrected users?
- 20:17 Trends in-app advertising on social networks
- 31:33 Holiday advertising for e-commerce brands
- Seema Shah’s LinkedIn
- Sensor Tower