Tami Cooper, President of Hollywood International Placements, Inc. shares with Tanya the role that product placement agencies play in film production, including working on preparing sets, getting brand deals and product clearance. 

She also shares advice on how filmmakers can work with brands in their films, how to approach product placement agencies and where to find props and other staging materials. 

Listen to Tami share the intricacies that come from working with brands on set, getting their clearance and working with production to provide adequate representation.  

Key Points:
1:11 How she got started
2:34 What Product Placement International does
4:25 Conflict between paid and unpaid advertising
5:00 Working with different departments & getting clearance
6:54 Working with films vs. network television
8:00 How much it costs to have product placement services
9:50 What product placement means
11:21 Steps for filmmakers to get product integration in their films
13:00 Using product placement deals to finance films
15:00 The importance of product clearance in sets
17:00 What to look for in Product Placement Companies
17:38 The ideal deals between films and product placement companies
19:41 The future of product placement 
21:36 Product use vs. product placement
23:18 Ideal timing to submit your deck to product placement companies
25:00 Setting up sets outside of LA
25:49 Opportunities for indie filmmakers
26:47 How to find product placement companies
27:10 Getting in touch with Tami Cooper

Show links:
Hollywoodprops.com
setdecorators.org

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