July 16, 2021

21. How to Magnetically Attract Fans With Purpose-Driven Brands With Brent Baldwin

43 minutes

Define your WHY, weave it into your brand’s DNA, and the rest will follow.

Because purpose-driven brands = magnetically attracted brand lovers

In this episode, Matt Halloran talks to Brent Baldwin, founder of NYOO Agency, fractional CMO, and a 2020 Cult Brand Honoree. Brent explains how you can easily articulate a vision, mission, and purpose that makes your ideal clients fall in love with your brand.

Brent discusses:

How to figure out your WHY by embracing silence

Key marketing lessons from the world’s biggest cult brands

How to create a bold brand statement that resonates with your ideal clients

Reasons to draw “for” and “against” lines based on your brand’s purpose

And more

Resources:

Simon Sinek: The Golden Circle

LinkedIn: Chris Kneeland

Be Your Own Loud. 11: Cult Brand vs. Mediocre Brand: Which One Are You? With Chris Kneeland

“The FIX: A new prescription to cure disengaged customers, prospects or staff” by Chris Kneeland, Ryan Gill, and Rob Howard

Communo

Connect With Brent Baldwin:

NYOO Agency

LinkedIn: Brent Baldwin

Connect With ProudMouth:

ProudMouth

LinkedIn: Matt Halloran

Twitter: Matt Halloran

LinkedIn: ProudMouth

Facebook: ProudMouth

Twitter: ProudMouth

YouTube: ProudMouth

About Our Guest:

During his 20-year career, Brent Baldwin has helped some of the biggest purpose-driven brands in the world, such as The Harlem Globetrotters, Chick-fil-A, and Cartoon Network’s Stop Bullying: Speak Up campaign, uncover insightful truths so they can deliver on their purpose. Brent is uniquely skilled at seeing the story behind the data and translating it into complete marketing strategies.

...more