The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.

The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.

The godfather of Category Design, Christopher Lochhead, joins Dylan to discuss why no one cares about your brand or solution unless you first make it about them and their problem.&nbsp;

21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead

Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.

Business

Entrepreneurship

Marketing

Hosts Dylan Ciaccio and Regan George interview top B2B strategists about B2B marketing - positioning, advertising, content, and differentiation. Solo episodes on Problemotional Advertising.

Share 21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead

Sign up to save your podcasts

21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead

21: How To Market The Problem You Solve and Own A Category w/ Christopher Lochhead