It’s a little sad these days that authenticity is becoming a competitive differentiator.

If being real matters so much, why isn’t it everyone’s priority?

I got to talk to John Barrows, CEO of JBarrows Sales Training, about the problems with trying too hard and what authenticity can do for sales.

What we talked about:

• Why authenticity matters
• How to be authentic
• The work ethic of Millennials
• How hard work & authenticity can’t be beat

You can find this interview and many more by subscribing to the B2B Sales Show on Apple Podcasts.

If you don’t use Apple Podcasts, you can listen to every episode by clicking here.