Jon is a brand marketing strategist who has worked at Nike for the past 10 years. Jon is also the author of a book he launched on Kickstarter called ‘The Anti-Blueprint Project’ which explores 50 inspiring people’s unconventional routes to happiness and success and questions the conventional dogma that simply doing well at school, university and landing a grad job is the quickest path to success and fulfilment.

Round 1: (01:20) Jon’s unconventional journey that led him to snowboarding in the mountains of Austria and how he forged a career that was always led by passion and ultimately resulted in landing a marketing role with Burton Snowboarding.

Round 2: (14:58) Shortfalls of the current education system, balancing passion with practicality and why Jon wrote his book.

Round 3: (31:00) Jon’s experience at Nike and how innovation is embedded in the company’s DNA.

Final Round Questions: (40:52) 1) What doesn’t make sense about Covid. 2) How Jon wants the world to become less polarised. 3) Jon’s Unboxing Ringwalk Track.