Modernizing Biz Podcast

21 - Journey Of Building StepSetGo from 0 to 50 Million+ Downloads | Zaheer Khan And Shivjeet Ghatge Founder Of StepSetGo


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On this Episode we have Former Indian Cricketer Zaheer Khan and Shivjeet Ghatge founder of Step Set Go. StepSetGo is the brainchild of Ghatge, Turakhia, and Pai, who through an underutilised gym membership and the eagerness to be entrepreneurs, birthed a product that would inspire people to stay fit, and not give up within a few months. For this, they've incorporated a slew of fun elements to keep exercising pleasant, while also keeping it challenging enough to motivate people to meet their fitness objectives. This bootstrapped startup that began operations in January 2019, is a platform that keeps track of how many steps a user takes in a day and pays them with coins that can be redeemed in their bazaar section. SSG quickly gained traction because of its unique value proposition, and now has a 4.5 rating on the Play store and 4.8 on the App store.In this Episode we discussed couple pointers : 

- The App's new features and upcoming challenges- Need of gamifiation in fitness industry - How they have grown to 0 to 50 Million+ Downloads organically and many pointers around it

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Modernizing Biz PodcastBy Minesh jain