Skift Meetings Podcast

#21 Martin Sirk: The Event Industry‘s Flight to Quality

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In this episode EventMB's editor-in-chief, Miguel Neves, and guest Martin Sirk, Owner of Sirk Serendipity, discuss:

  • The flight to quality across the event industry
  • The real purpose of meetings
  • Events are more about rituals than content because they give us a sense of shared purpose
  • How remote workforces means more regional-wide meetings to build culture and promote understanding
  • How smart destinations use resources (people/companies) for the benefit of events which ultimately benefits the destination
  • Future predictions include: failed meetings, merged meetings and whole companies departments attending meetings as a retreat
  • The meetings of 20 people today are the events of 1,000 in the future
    • ...more
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