When you’re trying to learn a new skill, there are certain things you can always count on. There is always going to be some kind of a learning curve, and some people will find it easier than others.

One thing is sure - no one ever got it right on the first go. I’ve been in this business for over 20 years, and there’s no doubt that the difference between my first and most recent survey is nothing short of astronomical.

So we all learn by failing at first and getting better as we go. But why we fail and how speaks worlds about the speed of our journey.

In all my years of building surveys and helping others do the same, I’ve seen people disrespect the process countless times. And as long as you’re trying to pull questions out of thin air, hoping you'll stumble upon crucial information about your audience - you’ll always be a long way from harvesting the true power of surveys. 

You can mess up a survey in many ways, although some are much more common than others. I recently set a challenge for myself and was able to list out the 21 most common mistakes people make when building surveys. 

Today, I’m going to share every single one and explain exactly how to avoid them.

There’s a lot of ground to cover, so let’s get to it right away!

Key Takeaways:

• The right way to build surveys (0:55)
• 21 mistakes to avoid when building your survey (2:02)
• The essence behind scoring your leads (2:48)
• What is the purpose of having evenly distributed segments? (4:22)
• How to make attention-grabbing hooks (7:00)
• Matching your incentives to the wants of your die-hard audience (9:08)
• Why you should never overwhelm your audience with questions (11:15)
• Nothing good comes from leading questions (13:18)
• The trouble that comes with leaving room for interpretation (15:00)
• Why you should never ask two questions as one (17:05)
• The ideal number of survey questions (20:08)
• How to fast track your success (21:43)
• A quick recap of the 21 mistakes to avoid when building surveys (22:43)

Additional Resources:

• Eric Beer's One Affiliate Offer Challenge: View Now
• Sign up for the SurveyDetective VIP Waitlist (Coming September 2020): Join Here

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Connect with Eric!

• Eric’s website: https://ericbeer.com
• Follow Eric on Instagram: http://bit.ly/ericbeerinsta
• Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M

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