Nicole chats with Aaron Ross, best selling author and founder of Predictable Revenue.com. Check out his latest book, From Impossible to Inevitable.

All growth uses the same principals: including professional services.

Nailing a niche: where you’re truly unique from others.

Become a specialist: approach the market with a specialty. It’s about focus: who needs you and will pay for your services.

Real growth: comes when you get business from people who’ve never heard of you. They have a need in your ‘niche’. Build a system beyond your current network.

Doing great work is not enough: you can learn how to grow your business, but you can’t hide. You need to do it over and over as long as it takes until it works.

Grit: will separate the people who double or triple their income versus those who grow 5% per year.

From Impossible to Inevitable: Frustration is part of it. If you’re not sobbing in a corner or pounding on the floor at some point your probably not doing new things and pushing yourself.