I’ve always had a proclivity for marketing and curiosity for patterns. When I met marketing Professor Pete Fader, I didn’t realize what a big impact he would have on my career. At 26, he was one of the youngest professors at the Wharton School, and 10 years later had become one of the school’s favorites - teaching undergrad, MBA, and pHd students. 

His research first focused on consumer products, but then shifted into the music and entertainment industry where he served as an expert testifying on behalf of Napster in the late 90s. 

As a professor, he engages his students to really think about customers in a way that most people don’t - NOT every customer is the same. Some are far more profitable than others. So how do you lead your organization to truly understand and focus on customer centricity? Pete collaborated with some of his pHd students to help companies do just that.

With two successful data-driven businesses under his belt and 35 years at the finest business school in the world, we have much to learn from this humble leader who likely will never forget your phone number. coolnumbers.com

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