Pay It Forward Podcast

21. Revolutionizing Banking: The Most Unique Bank Ever Created


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Join us in this riveting episode as we dive into the extraordinary journey of Dennis Vogel, the visionary CEO and President of Citizens State Bank in La Crosse. Discover how Citizens State Bank has literally redefined the banking experience.

Citizens State Bank Awards
- Best Bank to work for
- United Way Give Award
- Top Rated Wisconsin Bank
- One of the fasted-growing banks
In this interview, Dennis Vogel reflects on his past, unveiling the pivotal moments that shaped his resilience and determination to prove the naysayers wrong. From overcoming a life-threatening diabetic coma in college to steering Citizens State Bank to unprecedented success, Dennis shares his unwavering commitment to making the seemingly impossible happen.
He talks about the three pillars that form the bedrock of Citizens State Bank's success: creating value, the citizens experience, and a dynamic culture. Dennis sheds light on how a culture of fun and creativity has been instrumental in the bank's rapid ascent. Fun is one their core principals and helps lead all the innovation that takes place. That includes the first of its kind cafe gathering place within the bank offering free coffee, a testament to their commitment to making banking a unique and enjoyable experience.
What else to expect:
- insights into coaching his team to greatness
- prioritizing attitude over resumes
- growth mindset
- cash is king in business
- how someone actually starts a bank
Gain valuable perspectives on motivating individuals, the trajectory of mortgage rates, and the indispensable role of cash in business. Citizens State Bank's dynamic culture and environment come to life through Dennis's words, inviting you to experience a banking revolution that transcends the ordinary.
Whether you're a banking enthusiast, a business leader, or simply curious about the secrets behind Citizens State Bank's success, this episode is a must-listen. Step into the world of Dennis Vogel and Citizens State Bank, where banking is done differently, creatively, and, above all, with a sense of fun and purpose.

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