Tune in as we chat with Michael Soselia - Director of Growth and Marketing at BibliU.

Bibliu is an EdTech startup that aims to fill the gap in the e-reading and e-distribution higher education market, benefiting a range of stakeholders: students, academics, librarians, publishers and institutions.

Michael is the Director of Growth and Marketing at BibliU. After graduating from the University of Cambridge, Michael joined BibliU to pioneer its growth and marketing activities. Over the last 2 years, his team has enabled the company to grow from $100,000 to $6 million ARR.

In his spare time Michael helps founders create efficient growth, fundraising and operations processes as the Co-founder and CEO at eLeanGrowth. He is documenting that journey on LinkedIn under #eleangrowing

We discuss:

Planning for brand development

Working with external partners

Innovating a stale industry

Transitioning from B2C to B2B

Building Marketing teams

Data-conscious not data-driven

What's on the roadmap

And much more…

This podcast is hosted by bluedropstudio.com a Digital Marketing and Creative Content Agency based in London, UK