This week I would like to introduce Mike Wittenstein.
CEO Storyminers. They help leaders win adoption for their boldest ideas and strategies 🔸 They know why people fight change, and how to engage and inspire them.

He’s got great experience in Customer Experience Design and it has been a real pleasure to discuss as he’s a real storyteller. In this podcast we cover the next topic:

• Why CX design shouldn’t be about ROI 

Find out why Mike believes companies should prioritise customer experience design before return on investment.

• How to Think from the outside in 

Good customer service all starts from inside the company, Mike explains.

• How to Be a catalyst for change

Get people on board through always talking about customer service. Don’t be afraid to tell stories to really pique their interest!

• How to Push for a design approach 

Before you start a project, convince your boss to look at it from a whole CX design business strategy. The fact this will cost less, get you to market faster and is more inclusive should sway them.

• How to Practise for perfection

Start small. You can use a practise project to introduce your team to CX design before tackling the real thing. 

I let you now listen to our discussion

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Every week,  you’ll find a new episode in your favorite podcast player to feed your thoughts.

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Talk to you soon!