Hero Of The Hour

21 | Shay Berman | The Art of Marketing: Unveiling Secrets to Success


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Shay Berman, the founder and president of Digital Resource, is a renowned marketing expert specializing in developing effective strategies for forward-thinking companies. With a relentless dedication to innovation and a commitment to transparency, Shay has propelled his clients' businesses to unprecedented heights using his clear-cut approach to internet marketing. Digital Resource's remarkable success under Shay's leadership has earned them numerous high-profile accolades, establishing them as industry leaders. Shay's exceptional strategies and unwavering determination have made him a notable figure in the marketing industry, known for delivering outstanding results.

In today's episode of "The Hero of the Hour" podcast, Mark and Shay delve into the world of marketing, entrepreneurship, and the power of education in business success. They will discuss the concept of heroes and what it means to be one, with Shay highlighting his humble and dedicated team members as his everyday heroes. The conversation will then shift to the significance of digital marketing and Shay's personal journey from a landscape construction company to founding Digital Resource.

They will emphasize the crucial role of marketing as the primary pillar of a successful business, sharing his own experiences. The true essence of digital marketing will be explored, going beyond specific tools and focusing on raising awareness to the right people at the right time using various digital means. Shay will explain the importance of distinguishing between expenses and investments in marketing, measuring ROI, and approaching marketing as an investment rather than a cost.

The discussion will also touch upon taking calculated risks in business growth, conducting due diligence, and following well-thought-out plans to maximize success. Mark and Shay will address the challenge of establishing trust in an era of skepticism and misinformation, emphasizing the value of education and becoming an authority figure in marketing.

Tune in to this enlightening podcast episode as Mark and Shay provide insights into marketing, entrepreneurship, and the power of education in business success.

What You'll Learn in this Show:

  • Insights into Shay Berman's journey as a marketing expert and the success of Digital Resource.
  • The power of digital marketing and its role in transforming businesses.
  • The distinction between expenses and investments in marketing, with a focus on measuring ROI.
  • The importance of taking calculated risks and conducting due diligence in business growth.
  • And so much more…

Resources:

Digital Resource website

Digital Resource Facebook

Digital Resource Twitter

Digital Resource YouTube 

Digital Resource LinkedIn

Digital Resource Instagram

Mark B. Murphy website

Northeast Private Client Group

Mark B. Murphy Linkedin

Northeast Private Client Group Youtube Channel

Books:

Get Mark's Book Here: The Ultimate Investment: A Roadmap To Grow Your Business and Build Multigenerational Wealth

Extraordinary Wealth: The Guide To Financial Freedom & An Amazing Life

The Win-Win Outcome; The Deal Maker's Guide to Buying and Selling Dental Practices



This podcast is for informational purposes only. Guest speakers and their firms are not affiliated with or endorsed by PAS or Guardian, and opinions stated are their own. Registered Representative and Financial Advisor of Park Avenue Securities LLC (PAS). OSJ: 200 BROADHOLLOW ROAD, SUITE 405, MELVILLE NY, 11747, 631-5895400. Securities products and advisory services offered through PAS, member FINRA, SIPC. Financial Representative of The Guardian Life Insurance Company of America® (Guardian), New York, NY. PAS is a wholly owned subsidiary of Guardian. NORTHEAST PRIVATE CLIENT GROUP is not an affiliate or subsidiary of PAS or Guardian. CA Insurance License Number - 0B36048, AR Insurance License Number - 741545.2023-158933 Exp 07/25

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Hero Of The HourBy Mark B. Murphy

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