<p>Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it.</p>

Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it.

21 - Spinning into purpose - with Andrew Obrecht

Welcome to a branded world, a podcast about all things branding by Luiza Campos from marcastrategy. A branded world explores great brands and interview experts and provide actionable advice to help you build a remarkable brand. If you are a nonprofit, a small or medium-size business or an entrepreneur this podcast is for you. In this podcast you'll hear advice on how to brand your organization from finding your values, purpose and vision to strategies on how to engage with your audience through effective marketing, building the right culture, advertising, written, visual and experiential communications and much more.

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21 - Spinning into purpose - with Andrew Obrecht

21 - Spinning into purpose - with Andrew Obrecht