Marketing Bound: For New B2B Marketers

#21: The Comfort of Radio During The Pandemic


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What comforts you during tough times?

For many Montrealers, it's listening to a familiar voice on the radio, like Morning Show Host, Terry Di Monte from CHOM 97.7. I interviewed him about how radio is impacted during catastrophes like COVID-19.

"[They want] Montrealers speaking to Montrealers about Montreal," Terry said describing how radio brings people together, especially during a crisis. 

Terry also reveals how he maintains a balance between being entertaining and being empathetic and stresses the importance of working together to get through this. 

Then I asked him, "Do you think the pandemic will have a lasting effect on the city?"

He explained that the pandemic will affect the restaurant industry in Montreal. And that, is a huge part of the culture. How do you think the pandemic will affect your city?

If you're a radio fan, you don't want to miss this episode. 


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Marketing Bound: For New B2B MarketersBy Laura L. Bernhard

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