Steve Bromley is a games user researcher. 

In this episode of Understanding Users, Steve talks of the fascinating and ‘unique production environment’’ of video games, along with varying UX maturity levels within the games industry, and the implications both of these have on how games user research is planned and carried out.

He discusses the importance of being able to conduct both generative and evaluative research during games development and the challenge, familiar to many UX teams, of ensuring that user insights are properly acknowledged and taken onboard by product teams in their product roadmaps.  

Finally, he plays my 3 card challenge to share his favourite UX tool, favourite technique and a trend he sees (or would like to see) in the future. 

Read more about this work here and here.

Thanks for listening, and I hope you enjoy the episode. 

Mike Green

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