In this episode of Hold The Standard, Logan Gelbrich welcomes renowned photographer and creative explorer Vava Ribeiro for a conversation that blurs the lines between art, discipline, and identity. Vava opens up about his path from São Paulo to the global creative stage, and the internal transformation that shaped him more than any external success ever could.

This dialogue dives into

• How curiosity and risk led Vava from athlete to artist

• The lessons learned from stepping off the path of certainty

• Why creativity demands surrender and space

• The practice of becoming more human through artistic expression

• What it means to see clearly—through a camera and through life

More than a story about photography, this is an episode about listening to the voice that calls you to evolve. It’s about giving up control, trusting discomfort, and creating a life rooted in truth.

For anyone navigating change, seeking deeper connection, or questioning who they are beyond their roles, this conversation is a mirror and a map.