Direct mail used to be a highly “spray-and-pray” activity. On top of that, printers might take weeks or months to send offline collateral. But with the oversaturation of digital touchpoints today, direct mail has come back with a vengeance—which is why Michael McCarthy founded Inkit. Inkit has upgraded the direct mail game, allowing you to integrate your CRM with direct mail and automate offline artifacts in real time. In this episode, Michael shares some of the best use cases he’s seen in direct mail campaigns today.