Thalia Cherry, a collegiate multi-sport female All-American athlete, founded CHERRY in 2012. As an athlete who purchased hundreds of sports related products, Cherry recognized the absence of products that captured innovation and fashion-forward styles for, not only female athletes but, women in general. A true competitor, Thalia also noticed the absence of women across the sports industry; hence the creation of CHERRY. CHERRY strives to be a brand that exemplifies sports, fashion and fun.