SBJ Unpacks

21. Weathering COVID-19: Sales & Sponsorships with Bernie Mullin


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What happens to a team’s sales force when the games stop, and there’s no way of knowing when they’ll start again. Bill King speaks with Aspire Group founder and chairman Bernie Mullin about the outbreak’s impact on the economic lifeblood of pro teams and college programs.

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SBJ UnpacksBy Sports Business Journal

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