The window between a mistake and your verdict is smaller than you think - and most people miss it.

Join Mark Di-Toro as he uncovers why timing beats sincerity every time — and what happens when the clock runs out.

• How Adidas turned the right decision into a PR issue by waiting three weeks
• How CrowdStrike crashed the entire internet — and somehow survived
• Why silence is never neutral — it's a verdict being written without you
• The three zones that decide your fate: too early, the window, too late

Miss the window and it doesn't matter how good your apology is — the story's already been written without you.

Less spin. More Substance.