She had $6.70 in her bank account. One year later, she had a six-figure PR agency with clients featured in Vogue, Forbes, Good Morning America, and the New York Times.

This week on FoundersOutlook, Juliet sits down with Candice Smith founder and CEO of French Press Public Relations — for one of the most honest conversations about PR, visibility, and what it really takes to build something from nothing.

Candice isn't your typical PR strategist. She spent a decade as a serial entrepreneur before launching her agency, which means she's been on the other side of the table. She has lived the struggle, navigated the pivots, and rebuilt from rock bottom. That lived experience is exactly what sets her apart — and it shapes everything about how she shows up for her clients.

In this episode, Candice gets real about:

— The moment she decided to bet on herself with nearly nothing— What most founders completely misunderstand about PR— The common thread in every story that lands in a major publication— Why some founders are simply not ready for PR yet — and what they should do first— How she generated 80% of her annual revenue in one quarter— What real visibility does for a business beyond the vanity metrics— The role representation and identity played in her own journey as a mixed Latina founder— The one piece of PR advice she wishes someone had given her

Whether you're a founder trying to get your name out there, an entrepreneur wondering if PR is worth the investment, or someone building from a place of doubt — this episode will shift how you think about your story and who deserves to hear it.

🎙️ Guest: Candice Smith | Founder & CEO, French Press Public Relations🌐 French Press PR: https://frenchpresspr.com/

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