All eyes will be on Paris next month as they welcome athletes and fans from all over the world for the 2024 Olympic Games. However, the international sports day isn’t the only event drawing significant foreign investment into France. The 7th Choose France showcase announced €15 billion of industry investments, promising an estimated 10,000 jobs.

Could this influx of capital be the driving force behind France’s sprint to category gold?

Also in today’s episode, We’ll analyse the failed Apple advert. Are they losing touch with their audience? We’ll show you how a decent Category strategy can improve your chances of securing funding and we’ll go back in time to see what we can learn when categories collide.

What to look forward to:

00:33    Is France heading for tech Category leadership?

10:02    Apple apologises for ad that ‘missed the mark’

16:55    How does a decent Category strategy improve your chances of securing funding?

28:11    When categories collide: Avago & Broadcom

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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