In this Season 2 finale of AEO Decoded, Gary Crossey reveals the operating cadence that turns AEO from a one-time project into a sustainable competitive advantage.

This episode covers:

• The quarterly audit framework: entity graph maintenance, schema harmonisation, multimodal evidence reviews, and conversation tree expansion
• Monthly analytics rhythms: What to track, how often, and what to do when the numbers shift
• Owner roles and runbooks: Who does what, and how to make it repeatable without burning out your team
• Real-world implementation: How to start small, build momentum, and scale your AEO operations sustainably

Gary answers listener questions about convincing stakeholders, running AEO with lean teams, tracking the right metrics, and avoiding the biggest mistakes teams make when building their cadence.

Your one action this week: Schedule your first quarterly AEO audit. Pick one audit type, block off two hours, create a simple runbook, and document what you find.

Plus: A preview of next week's Season 2 recap and what's coming in Season 3.

Related Episodes:

• Episode 8: AEO Analytics: Measuring Success in the Age of AI Search
• Episode 10: Measuring AEO Success: Beyond Traditional Metrics

Got questions? Email [email protected] — Gary reads every message and features the best ones on the show.

Subscribe now on Spotify, Apple Podcasts, or your favorite podcast platform to catch the Season 2 recap and be first to hear Season 3.