“Great artists steal”. The fuller phrase is “good artists copy, great artists steal”. It's one of the most commonly used — and misunderstood — Steve Jobs quotes in tech.

I'll link the etymology below, but the gist is this: Copying by itself, just taking someone else’s work and using it as your own, is lazy and limited. But stealing something, making it yours, and most importantly — making it new and different and better — now that’s art, and that benefits everyone.

So, in that sprit, as we head into 2019, I want to offer a list of 9 things I think the artists at Apple would do well to steal. Things that would make iPhone not just more competitive but better.

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