Men want to be valued so much that they work hard to achieve.

But that’s not what you should be doing, according to Brandon Allen.

Brandon is the founder of New Work Revolution Coaching and Consulting, where he coaches business owners to find freedom and growth in their businesses.

Brandon has always been a high achiever, starting back when he played sports like every minute was the last minute of a game seven finals game.

But he came from a broken family. He never met his biological father, and his mother had alcohol abuse problems as well. He wouldn’t see her for days, sometimes.

So he developed a commitment to looking good so no one would know how messed up he was inside.

“I tried to make sure nobody knew I was screwed up by achieving at a high level,” Brandon tells me in this episode.

His “bubble of achievement” helped him in a way, but in reality held him back—as a parent, as a spouse and as a team leader.

And nobody valued him for his achievements anyway.

If you’ve ever worked hard to achieve so you could feel valuable or valued, you need to hear Brandon’s story.

If you put up false fronts that you sense hold you back, Brandon will move you beyond that by telling you his story.

And if you want to know the biggest lie men tell themselves so you can stop telling it, click play in the player above to get started.

Listen to this episode to hear me talk with Brandon Allen about why achievements don’t make you valuable and more:

• Brandon’s story of growing up in a dysfunctional home and how he overcame it.
• Why Brandon quit his job to start a business at the height of the Great Recession.
• Building a business plane as you’re flying it.
• Why the message you share as a business owner may not be the one people want to hear.
• The Wrong reason to start a partnership.
• How to end a partnership the right way.
• Why mindset dictates results.
• The people who grow most as coaching clients.
• Bursting the “achievement bubble” and filling it up with something more valuable.
• A question to ask every day—especially when business isn’t going well.
• Why lying to yourself is the worst kind of lie.

Books and resources mentioned in this episode:

Some of the following links are affiliate links. If you click through and purchase Rusty Lion Academy may get a small commission.

• “Simplify: Ten Practices to Unclutter Your Soul,” by Bill Hybels

How to contact Brandon Allen:

• Website
• Podcast on iTunes and Stitcher