In this episode, I speak with Justin Schuman. We discuss the importance of developing a personal brand on social media. He shares his journey in building his brand as a photographer, actor, and empathic person, and emphasises the importance of authenticity and setting boundaries in creating a cohesive narrative. Justin also touches on the idea of influence and the difference between self-titled influencers and those who earn influence through their consistent dedication to their craft. He also discusses the differences between different generations and their relationship with digital media. Finally, Justin offers his thoughts on how to help clients develop their own personal brands.