In this episode of Jewish Boy Calls His Mother, I sit down with my mother, Ema, to talk about the allure—and the pitfalls—of online marketing, especially in the health and wellness space. We dig into why so many people fall for misleading ads, particularly those hurting or in pain. Along the way, we share personal stories about scams we've encountered (or almost fell for) and laugh about how easily we can all get caught up in the promises of a quick fix.

Our conversation meanders through generational differences, family anecdotes, and the importance of critical thinking in advertisements. It's not just about scams; it's also about understanding human behavior, our attraction to instant solutions, and how upbringing shapes how we see authority, success, and trust. It mixes humor, reflection, and a little "buyer beware."