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211 | The Harsh Truth About Event Sponsorships In 2025. Ft. Jackie Clarke
This week on the podcast, we’ve got an episode for creators! We’re diving deep into event sponsorships and brand deals with none other than Jackie
Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she’s sharing her expertise with us.
Here’s what we cover:
- How to provide real value for brands
- A live media kit audit with Jackie
- The surprising ways Donald Trump’s influence could impact brand deals for Black creators
… and so much more!
The episode drops soon—don’t miss it! Subscribe to Hustle Over Everything on YouTube today.
Filmed at Whitmedia Studios in Oshawa
Timestamps:
00:00 Impact of Politics on Brand Deals
02:48 The Role of DEI in Sponsorships
06:04 Creating Value in Sponsorships
08:51 Return on Engagement vs. Return on Investment
11:45 Profitability of Events
15:08 Sponsorships as Partnerships
18:02 Crafting Effective Media Kits
20:56 Common Mistakes in Sponsorship Decks
23:51 Customizing Sponsorship Experiences
28:35 Event Planning Essentials
30:28 The Importance of Early Budgeting
33:22 Maximizing Sponsorship Opportunities
37:13 Navigating Challenges in Event Sponsorship
40:07 Understanding the Value of Sponsorships
44:42 The Economics of Event Planning
47:03 Perception vs. Reality in the Event Industry
50:18 Negotiating Brand Collaborations
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By Alex Whitfield
5
44 ratings
This week on the podcast, we’ve got an episode for creators! We’re diving deep into event sponsorships and brand deals with none other than Jackie
Jackie has partnered with some of the biggest brands, from Nike to Coca-Cola, and she’s sharing her expertise with us.
Here’s what we cover:
- How to provide real value for brands
- A live media kit audit with Jackie
- The surprising ways Donald Trump’s influence could impact brand deals for Black creators
… and so much more!
The episode drops soon—don’t miss it! Subscribe to Hustle Over Everything on YouTube today.
Filmed at Whitmedia Studios in Oshawa
Timestamps:
00:00 Impact of Politics on Brand Deals
02:48 The Role of DEI in Sponsorships
06:04 Creating Value in Sponsorships
08:51 Return on Engagement vs. Return on Investment
11:45 Profitability of Events
15:08 Sponsorships as Partnerships
18:02 Crafting Effective Media Kits
20:56 Common Mistakes in Sponsorship Decks
23:51 Customizing Sponsorship Experiences
28:35 Event Planning Essentials
30:28 The Importance of Early Budgeting
33:22 Maximizing Sponsorship Opportunities
37:13 Navigating Challenges in Event Sponsorship
40:07 Understanding the Value of Sponsorships
44:42 The Economics of Event Planning
47:03 Perception vs. Reality in the Event Industry
50:18 Negotiating Brand Collaborations