The beauty industry for women in the US is a staggering $62 billion dollar business, and that goes up to $511 Billion worldwide for 2021. So you might guess, there’s money to be made in the beauty business, right? Well, of course. But in a year when a lot of women just didn’t feel comfortable shopping for make-up because of COVID, or salons were shut down, two Charlotte women brought a beauty box right to your door.

Leigh Humphry is an artificial intelligence and data pro who was looking for a way to bring a great customer experience to a new product. Lindsey Regan Thorne is a local beauty influencer who owns her own company as a make-up artist. Put the two together and you get Swan Beauty, a way to shop for personalized cosmetics — and apply them — without ever having to hit the mall.