Bokeh - The Photography Podcast

#212: Workflow Wednesday: Creating a Boutique Senior Photography Experience - Renee Bowen


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Calling all senior portrait photographers! Are you offering a boutique experience that provides a valuable and memorable experience for your clients?

In episode 212 of Bokeh Podcast, our hosts and special guest, Renee Bowen discuss the opportunities that providing a boutique experience can bring to your business! Listen in to learn how she created a efficient workflow that also created value proposition in her business for her clients.

The audio from Workflow Wednesday episodes is from our weekly Facebook Live videos. Tune in live on Wednesdays at 2:00PM EST, at facebook.com/photogsedit

The Bokeh Podcast is brought to you by Photographer’s Edit: Custom Editing for the Wedding and Portrait Photographer. You can also subscribe to the Bokeh podcast on the Apple podcast app, follow on Spotify, add to your playlist on Stitcher, or listen on Overcast.

Connect:

richsmithphotography.net

@richsmithphoto

@heathersmithrsp

@nathanholritz

@hayleegaffin

photographersedit.com

@photogsedit

bokehpodcast.com

@bokehpodcast

reneebowen.com

@reneebowen

January's Workflow Wednesday Theme: Client Experience

Renee's Boutique Senior Photography Experience:

1. An inquiry comes through the website into Tave.

2.Renee sends out a template email to the potential client with her signature Senior Portrait Magazine that includes all the pricing and information and frequently asked questions, along with links for her site and instagram (and highlights) with all the information of how and why Renee does what she does. It’s a gateway into knowing who she is - as well as sharing pricing.

3. After a few emails/follow up, they're booked. This process can be automated, but Renee prefers to have a little dialogue with the client beforehand; and helps them figure out which session would be best for them.

4. Once booked, Renee sends a physical Welcome Packet (includes a digital copy as well) that includes samples announcements, branded swag, and album ordering information - the most important thing here being the How To Prep info (what to wear/what to expect with hair/makeup, etc.) - A few weeks before the session, she sends out an email preparing them for the session. This includes information on what to wear, a hair and makeup guide, and any additional session information.

5. The in-person ordering session is also scheduled and on the calendar.

6. On the day of the shoot, hair and makeup are provided. While getting hair and makeup done, Renee is looking through the outfits the client brought, deciding which would look best at each location.

7. On the evening of t

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Bokeh - The Photography PodcastBy Nathan Holritz

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