This episode we talk with Donna Lichaw who helps her clients figure out what the story of their app or service is using a technique called story mapping. She’s got a new book out, The User’s Journey, that you’ll want to pick up after you hear about how it all works.

Links

Donnalichaw.com / Donna on Twitter

See inside the Breaking Bad writers room

Story Mapping Workshop

Episode 212 with Sara Wachter-Boettcher and Eric Meyer

The User’s Journey

Sponsors

​O’Reilly Velocity Conference 30:50

The Web is now the dominant channel for commerce. Cloud technology has shifted IT from the back office to the front of business innovation. And the world has gone mobile. In today’s world, every business relies on software to achieve its goals. That’s why Velocity is the single, most important, must-attend conference for engineers, developers, sysadmins, DevOps teams, and other IT workers. It’s where they learn the crucial skills and best practices needed in today’s world to build sites, apps, and services that are fast, scalable, resilient, and highly available.

Register before May 12​ and get early pricing. Use discount code ST25 to get an additional 25% off.

Braintree 48:19

​Mobile app development can be complex. But integrating your payments no longer has to be. With Braintree, your business can accept nearly every type of payment from any device with just one integration.

Learn more.​

Job Mention

Full Stack Web Developer at Adult Swim

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Show DescriptionThis episode we talk with Donna Lichaw who helps her clients figure out what the story of their app or service is using a technique called story mapping. She's got a new book out, The User's Journey, that you'll want to pick up after you hear about how it all works.

⭐️O'Reilly Velocity ConferenceThe Web is now the dominant channel for commerce. Cloud technology has shifted IT from the back office to the front of business innovation. And the world has gone mobile. In today's world, every business relies on software to achieve its goals. That's why [Velocity](http://synd.co/1RTSNt5) is the single, most important, must-attend conference for engineers, developers, sysadmins, DevOps teams, and other IT workers. It's where they learn the crucial skills and best practices needed in today's world to build sites, apps, and services that are fast, scalable, resilient, and highly available.

**[Register before May 12](http://synd.co/1RTSNt5​)​** and get early pricing. Use discount code **ST25** to get an additional **25%** off.

⭐️BraintreePayments​Mobile app development can be complex. But integrating your payments no longer has to be. With [Braintree](http://synd.co/1Nyy7FV), your business can accept nearly every type of payment from any device with just one integration.

[Learn more](http://synd.co/1Nyy7FV).​