In this episode of the UnPodcast, it's our fourth of the day... things are going a little off the rails. But we still have some great stories. We talk about Chewy Pet Food and authentic marketing; Endy Mattresses going above and beyond; IKEA has created one of the greatest urine-based pieces of advertising ever; how 50 Cent became an accidental Bitcoin millionaire; why it's dangerous to make money off of looking like a Kardashian; and why Diet Coke is tweaking it's brand a little. Full disclosure: These stories will make you cringe, laugh, and even ugly cry... consider yourself warned.