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In the third in a series entitled 'What's the Point'? Brendan Perring, (General Manager of the IPIA) and I discuss market research. This is something both the IPIA & FuturePrint are committed to, but I was keen on discovering more about IPIA's new national print research and advocacy project, A New Narrative for Print!

Brendan talks about the key findings of the research and outlines the project’s aim, which is to positively shift the perception of print among UK consumers and businesses.

This initiative has been made possible by a coalition of IPIA members: Imprint MIS, Ricoh, Konica Minolta, Epson, The Printing Charity, and Citipost; and the research was conducted in partnership with communications agency Madano utilising its specialist data science technology and analysis tools.

Brendan explains more in this enlightening episode!

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FuturePrint TECH: Industrial Print: 21-22 January '26, Munich, Germany