If you have students in middle school, it’s not too early to start looking at college and career options. I know — you’re probably thinking your adorable youngsters just finished preschool (in your mind) — but they are actually closer to the day they graduate from high school than they are to that day they started kindergarten. Yikes! How do you start making the choices about schools, majors, or possible careers?

Leave it to a former teacher to figure out a way to sort it all out. Gradify is a website and program that helps your middle and high school students find a career path they’d like to follow and points them to the tools to get them there. Its founder, Travis Manigan, is with us today on the BrandBuilders Podcast to teach us how to use Gradify to help your kids with their life choices.