GTM Made Simple

216: 4 Controversial B2B Marketing Trends You Need to Start. Yesterday. w/ Peter Weinberg


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We have some “contrarian” advice for all B2B Marketers, and it comes straight from LinkedIn:

First piece of advice: The only advantage you can gain is in going against the crowd (be contrarian).

Second piece of advice: Listen to Peter Weinberg, LinkedIn’s Global Brand Strategy Lead.

You may not agree with everything he has to say, but you need to listen anyways: He’s one of the people who’s working behind the scenes, changing the landscape for LinkedIn, where a growing amount of B2B marketing and advertising is taking place.

(Oh, that contrarian thing came from Peter, by the way.)

He joined us at #FlipMyFunnel 2018, and it’s all right here.

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GTM Made SimpleBy Sangram Vajre

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