Tyson Ritter and The All-American Rejects pulled off one of the most iconic stealth comebacks of 2025—and it’s a branding masterclass in real-time relevance, nostalgia marketing, and public re-alignment.In this episode, we break down:How Tyson leveraged a surprise concert, Gen Z/ Millennial nostalgia, and real human connection to reignite the AAR brandWhy his “offbeat but authentic” presence is exactly what today’s audiences are cravingAnd how Blake Lively’s PR team keeps fumbling the bag—from SEO chaos campaigns to inconsistent branding, we unpack why her public image is spiralling in the opposite directionThis is not just celebrity gossip—this is a masterclass in brand archetypes, audience attunement, and what it takes to stay iconic in a post-trust era.Ready to book your own session for your brand?

Brand Reboot Sessions are available now: https://www.ashleybrianaeve.com/offers/wAGzVXTm/checkoutBrand to Movement Accelerator Consulting: https://www.ashleybrianaeve.com/the-brand-to-movement-acceleratorOr check out my self paced Brand (by design) 101: https://www.ashleybrianaeve.com/brand-by-design-101