Episode 216

FACULTY: Alyssa J. Dillon

CLASS: #SocialStudies

In this episode, we explore the inspiring journey of Alyssa J. Dillon from an unwilling accounting student to a successful entrepreneur and profit strategist. Learn how Alyssa built her brand, established herself as a marketing expert, and how she now mentors accountants on leveraging social media and marketing strategies to grow their firms. This episode is packed with insights on overcoming imposter syndrome, harnessing the power of social media, scaling businesses, and much more. Tune in to discover the keys to taking your accounting practice to the next level!

📣 Shout Outs: Randy Crabtree, Jody Grunden

Chapters:

0:00 Teaser

01:29 Introduction

01:42 Discovering Accounting High

02:33 Alyssa's Journey into Accounting

04:37 From College to CFO

06:10 Starting a Fractional CFO Company

07:40 Building an Online Presence

09:45 Creating a Unique Value Proposition

13:33 Transition to Teaching Accountants

24:20 Marketing for Accountants: Beyond the CPA License

26:11 Overcoming Visibility Challenges in Marketing

26:58 Leveraging Social Media for Business Growth

30:17 Building a Team and Transferring Authority

34:12 Scaling Your Business: Mindset and Strategies

40:01 Final Advice for Aspiring CEOs

🔗 Connect With Us On Linkedin! 🔗

Alyssa J. Dillon

📎 https://www.linkedin.com/in/alyssa-dillon/

📎 https://alyssajdillon.com/

Scotty OKR Scarano

📎 https://www.linkedin.com/in/scottscarano/

Accounting High

📎 https://www.linkedin.com/company/accounting-high/

📎 https://www.accountinghigh.com/

Tags:

SocialStudies, AccountingHigh, Accounting, Podcast, Marketing, SocialMedia, Market Grow, Teach Lead, Account High, Business Strategy, Profit Mindset, Entrepreneur, Marketing Tactics, Fractional CFO, Online Presence, Finance Tips, Business Coaching, Accounting Strategy, Digital Marketing, Social Network Marketing, Growth Mindset, Business Development, Marketing Tips, Financial Strategy