In the land of fried chicken and juicy pork barbeque, it’s not every day you hear someone extolling the virtues of a meatless diet. I mean, we grew up with the food pyramid that had protein as the top tier, usually as a lean cut of meat like chicken or beef. Our next guest on the BrandBuilders Podcast, though, says you can re-think that top triangle on your food pyramid, and it could be a healthier choice for you — even if you’re an athlete.

Matt Frazier is the author of No Meat Athlete, and writes the basics of being an athlete on a vegan diet. In fact, Matt says your performance will actually improve. He’s perfecting his diet every day, as an athlete and as a dad.