The reason books are so important and so powerful in your life is that they are foundational. Whereas social media posts and blogs are short and narrow, books can be long and broad, which gives them breadth and substance. Your readers want to be changed and transformed, and in many cases, only through a book can they fully grasp the significance of your work. Sure, they can work with you, but not everyone is going to be able to do that. By publishing a book, you are able to reach more people and reach these people deeper.

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